36+ Factory Tours in Wisconsin

Wisconsin offers some of the most distinctive factory tours in the Midwest, including the famous Harley-Davidson Powertrain Operations Tour in Menomonee Falls, guided visits at Sprecher Brewing Company in Milwaukee, and sweet behind-the-scenes experiences at Cedar Crest Ice Cream in Manitowoc. From motorcycles to craft beverages and dairy production, the Badger State delivers authentic manufacturing experiences rooted in tradition.

This page features all publicly accessible factory tours in Wisconsin, complete with verified booking links, exact working hours, and up-to-date visitor information to help you plan your visit.

Map of Factory Tours in Wisconsin

Popular tours in Wisconsin

Browse all tours in Wisconsin

Sprecher Brewery Tour — Glendale, Wisconsin

Price: $12

Discover the Sprecher Brewery Tour in Wisconsin Visit Sprecher Brewery in Glendale, Wisconsin—home of the famous handcrafted root beer and Milwaukee’s original craft brewery. This family-friendly tour takes you behind the scenes to see how Sprecher brews its award-winning beers and fire-brewed sodas using a unique gas-fired brew kettle system.Why it’s special:Sprecher is known worldwide for its iconic root beer, Read more…

Pagel’s Ponderosa Dairy Tour — Kewaunee, Wisconsin

Price: $10

Discover the Pagel’s Ponderosa Dairy Tour in Wisconsin Experience one of Wisconsin’s most advanced and largest family-owned dairy farms at Pagel’s Ponderosa in Kewaunee. This state-of-the-art operation blends modern robotic technology, sustainable practices, and traditional farm values. Visitors tour massive freestall barns, watch cows being milked, and learn how one of the Midwest’s premier dairies produces high-quality milk every day.Why Read more…

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Foamation Cheesehead Factory Tour — Milwaukee, Wisconsin

Price: $25

Discover the Cheesehead Factory Tour in Wisconsin The Foamation Cheesehead Factory Tour in Milwaukee, WI, offers visitors a quirky, hands-on experience celebrating one of Wisconsin’s most famous icons: the Cheesehead hat. Known nationwide as a symbol of Wisconsin pride and Green Bay Packers fandom, the Cheesehead is still handmade at Foamation, a family-owned foam factory. On the guided tour, you’ll Read more…

Twig’s Beverage / Sun Drop Museum Tour — Shawano, Wisconsin

Price: $5

Discover the Twig’s Beverage / Sun Drop Museum Tour in Wisconsin Step inside the world of Sun Drop at Twig’s Beverage in Shawano, Wisconsin—home of the signature citrus soda beloved across the Midwest. This family-run bottling company offers a fun and nostalgic tour featuring vintage bottling equipment, historic memorabilia, and a behind-the-scenes look at how soda is packaged today.Why it’s Read more…

Hsu’s Ginseng Farm Tour — Wausau, Wisconsin

Price: $20

Discover the Hsu’s Ginseng Farm Tour in Wisconsin Visit Hsu’s Ginseng Farm in Wausau, Wisconsin—situated in the heart of America’s ginseng country—and experience how this prized root is grown, harvested, processed, and packaged. Walk through the fields, see the processing plant, and learn firsthand the craft and care behind one of nature’s most valued herbs.Why it’s special:This tour blends heritage Read more…

Harley-Davidson Museum & Behind-the-Scenes Tours — Milwaukee, Wisconsin

Price: $25

Discover the Harley-Davidson Museum Tours in Wisconsin Step into over 120 years of motorcycle history at the Harley-Davidson Museum in Milwaukee, Wisconsin. This sprawling 20-acre campus showcases legendary bikes, engineering breakthroughs, racing heritage, and rare archival artifacts. Visitors can explore beautifully curated exhibits and participate in behind-the-scenes tours for a deeper look into how Harley-Davidson shaped American culture.Why it’s special:The Read more…

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Amazon Fulfillment Center Tour — MKE2 — Oak Creek, Wisconsin

Discover the Amazon Fulfillment Center Tour in Wisconsin Amazon’s MKE2 Fulfillment Center in Oak Creek is a large robotics-enabled warehouse where automation and associates work together to move millions of items every week. This guided tour offers visitors a rare behind-the-scenes look at Amazon’s picking, packing, and shipping operations that power rapid deliveries across Wisconsin and the Upper Midwest.Why it’s Read more…

Union Star Cheese Factory Tour — Fremont (Zittau), Wisconsin

Price: $3

Discover the Union Star Cheese Factory Tour in Wisconsin Step into one of Wisconsin’s classic family-owned cheese factories at Union Star Cheese Factory in the Zittau area near Fremont. Visitors get an up-close look at small-batch cheesemaking as it’s been practiced for generations—complete with curd stirring, vat viewing, and fresh cheese sampling.Why it’s special:Union Star is one of the few Read more…

Epic Headquarters Tour — Verona, Wisconsin

Discover the Epic Headquarters Tour in Wisconsin Step into one of the most creative corporate campuses in the world at the Epic Systems Headquarters in Verona. Known for its imaginative themed buildings, massive underground auditorium, whimsical art, and stunning architecture, Epic offers private tours that showcase how this global healthcare-software company blends technology, design, and storytelling.Why it’s special:Epic’s campus is Read more…

LaClare Family Creamery Tour — Malone, Wisconsin

Price: $5

Discover the LaClare Family Creamery Tour in Wisconsin Visit LaClare Family Creamery in Malone, Wisconsin, and explore one of America’s premier farmstead goat dairies. This award-winning creamery produces nationally recognized goat cheeses and offers a behind-the-scenes look at the goats, the milking parlor, and the cheesemaking process.Why it’s special:LaClare is one of the few U.S. creameries where visitors can see Read more…

Stone Creek Coffee Factory Tour — Milwaukee, Wisconsin

Price: $12

Discover the Stone Creek Coffee Factory Tour in Wisconsin Step inside Stone Creek Coffee’s state-of-the-art Factory Café & roasting facility in Milwaukee for an immersive look at how specialty coffee is crafted from farm to cup. Visitors learn about sourcing, roasting, brewing science, and what makes Stone Creek one of Wisconsin’s most respected coffee roasters.Why it’s special:This is one of Read more…

Hinchley’s Dairy Farm Tour — Cambridge, Wisconsin

Price: $15

Discover the Hinchley’s Dairy Farm Tour in Wisconsin Experience real farm life at Hinchley’s Dairy Farm in Cambridge, Wisconsin—a working, family-owned dairy farm offering one of the most hands-on agricultural tours in the Midwest. Visitors can milk cows, meet baby calves, ride a hay wagon through the grounds, and learn about modern dairy practices straight from the farmers themselves.Why it’s Read more…

Stevens Point Brewery Tour — Stevens Point, Wisconsin

Price: $10

Discover the Stevens Point Brewery Tour in Wisconsin Explore one of America’s oldest continuously operating breweries at Stevens Point Brewery in Stevens Point, Wisconsin. Founded in 1857, this historic brewery invites visitors to tour its working production facilities, learn traditional brewing methods, and taste a variety of acclaimed beers, ciders, and specialty beverages.Why it’s special:Stevens Point Brewery is one of Read more…

SC Johnson Headquarters Tour — Racine, Wisconsin

Discover the SC Johnson Headquarters Tour in Wisconsin Step inside one of America’s most architecturally significant corporate campuses at SC Johnson in Racine, Wisconsin. This world-famous headquarters includes two masterpieces by architect Frank Lloyd Wright—the Administration Building and the Research Tower—along with the award-winning Fortaleza Hall.Why it’s special:SC Johnson offers one of the only opportunities in the world to tour Read more…

WUWM Radio Station Tour — Milwaukee, Wisconsin

Discover the WUWM Radio Station Tour in Wisconsin Go behind the scenes of Milwaukee’s NPR affiliate at WUWM 89.7 FM, where award-winning journalists, producers, and on-air hosts create local news, interviews, and national programming every day. This rare, insider tour takes you through real studios, control rooms, and production spaces to see how public radio comes to life.Why it’s special:WUWM Read more…

Potosi Brewery & National Brewery Museum — Potosi, Wisconsin

Price: $5

Discover the Potosi Brewery & National Brewery Museum Tour in Wisconsin Visit the historic Potosi Brewery in Potosi, Wisconsin—home to award-winning craft beers and the official National Brewery Museum. This unique destination blends beer heritage, restored brewing architecture, large-scale breweriana exhibits, and a working craft brewery. Guests explore the museum, tour the brewery, and enjoy fresh beer in a beautifully Read more…

Kohler Co. Tour — Kohler, Wisconsin

Discover the Kohler Co. Tour in Wisconsin Step inside the world-famous Kohler Co. campus in Kohler, Wisconsin, and experience how some of the most iconic bathroom, kitchen, and plumbing products in the world are engineered, crafted, and tested. Visitors explore the foundry, enamel plant, and brass division to see how sinks, tubs, faucets, and fixtures are created from raw materials Read more…

Trek Bicycle Company Tour — Waterloo, Wisconsin

Price: $5

Discover the Trek Bicycle Company Tour in Wisconsin Explore the world headquarters of Trek Bicycle in Waterloo, Wisconsin—home to one of the most influential bicycle brands on the planet. This immersive behind-the-scenes tour takes visitors through Trek’s manufacturing, engineering, and design spaces, revealing how high-performance bikes used by everyday riders and world-class athletes are created.Why it’s special:This exclusive tour provides Read more…

Wollersheim Winery & Distillery Tour — Prairie du Sac, Wisconsin

Price: $15

Discover the Wollersheim Winery & Distillery Tour in Wisconsin Visit the iconic Wollersheim Winery & Distillery in Prairie du Sac—one of Wisconsin’s most historic and picturesque wine estates. This immersive tour takes guests through hillside vineyards, underground aging cellars, and a state-of-the-art distillery producing award-winning brandy, gin, absinthe, and whiskey.Why it’s special:Wollersheim is a National Historic Site with over 170 Read more…

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Jones Island Water Reclamation Facility Tour — Milwaukee, Wisconsin

Discover the Jones Island Water Reclamation Facility Tour in Wisconsin Explore one of the most historic and advanced wastewater treatment plants in the United States at Jones Island, part of the Milwaukee Metropolitan Sewerage District (MMSD). This operating facility cleans millions of gallons of wastewater daily and is home to the world-renowned Milorganite fertilizer production process.Why it’s special:Jones Island is Read more…

Milwaukee Pretzel Company Tour — Milwaukee, Wisconsin

Price: $10

Discover the Milwaukee Pretzel Company Tour in Wisconsin Get a delicious behind-the-scenes look at how authentic Bavarian-style pretzels are made at the Milwaukee Pretzel Company. This hands-on, flavor-filled tour shows visitors how dough is mixed, rolled, twisted, boiled, baked, and salted using traditional German methods—and ends with a fresh, warm pretzel straight from the oven.Why it’s special:Milwaukee Pretzel Company produces Read more…

Knigge Farms Dairy Tour — Omro, Wisconsin

Price: $10

Discover the Knigge Farms Dairy Tour in Wisconsin Explore one of Wisconsin’s most innovative family dairy farms at Knigge Farms in Omro. This 170-year-old working dairy operation is known for being one of the first farms in the nation to adopt robotic milking technology. Visitors experience modern dairy farming up close—meeting cows, watching farm robots at work, and learning how Read more…

Sassy Cow Creamery Tour — Columbus, Wisconsin

Price: $8

Discover the Sassy Cow Creamery Tour in Wisconsin Experience a family-friendly behind-the-scenes visit at Sassy Cow Creamery in Columbus, Wisconsin. This working dairy farm and creamery offers visitors a firsthand look at how milk travels from the cow to the bottle, showcasing modern milking technology, animal care, and small-batch creamery production.Why it’s special:Sassy Cow is a dual-operation dairy with both Read more…

Cedar Grove Cheese Tour — Plain, Wisconsin

Discover the Cedar Grove Cheese Tour in Wisconsin Visit Cedar Grove Cheese in Plain, Wisconsin, for a behind-the-scenes look at artisan cheese production in one of the state’s most environmentally pioneering creameries. Guests can observe real-time cheesemaking through an overhead viewing hall, learn how curds and wheels are crafted, and see sustainable wastewater treatment in action.Why it’s special:Cedar Grove Cheese Read more…

Cedar Creek Winery Tour — Cedarburg, Wisconsin

Discover the Cedar Creek Winery Tour in Wisconsin Step inside the historic stone mill of Cedar Creek Winery in Cedarburg, Wisconsin, for a relaxed and informative look at small-batch winemaking. Visitors explore the 1864 cellar, learn about fermentation and bottling, and enjoy tastings inside one of the most picturesque winery settings in the Midwest.Why it’s special:The tour takes place inside Read more…

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Hillestad Pharmaceuticals Tour — Woodruff, Wisconsin

Discover the Hillestad Pharmaceuticals Tour in Wisconsin Visit Hillestad Pharmaceuticals in Woodruff, Wisconsin, and see how vitamins, supplements, and natural health products are made inside a real working nutraceutical factory. This educational tour highlights the company’s meticulous manufacturing practices, quality testing procedures, and commitment to natural ingredients.Why it’s special:It’s one of the few supplement manufacturers in the country that offers Read more…

Jacob Leinenkugel Brewing Co. Tour — Chippewa Falls, Wisconsin

Price: $15

Discover the Jacob Leinenkugel Brewing Co. Tour in Wisconsin Explore one of Wisconsin’s most iconic breweries with a visit to the Jacob Leinenkugel Brewing Company in Chippewa Falls. Founded in 1867, Leinenkugel’s offers a historic brewery tour that blends time-honored brewing tradition with modern craft techniques. Walk through the original sandstone brewery, learn about the brewing process, and enjoy award-winning Read more…

Lakefront Brewery Tour — Milwaukee, Wisconsin

Price: $13

Discover the Lakefront Brewery Tour in Wisconsin Experience one of the most entertaining brewery tours in America at Lakefront Brewery in Milwaukee. Known for its award-winning craft beers and famously humorous tour guides, Lakefront offers an energetic behind-the-scenes look at brewing, bottling, and beer culture in a historic brewery by the Milwaukee River.Why it’s special:Lakefront’s tour blends real brewing knowledge Read more…

Mepps Fishing Lure Factory Tour — Antigo, Wisconsin

Discover the Mepps Fishing Lure Factory Tour in Wisconsin Visit the Mepps Fishing Lure Factory in Antigo, Wisconsin, and see how some of the world’s most iconic fishing lures are handcrafted. From precision blade stamping to hand-tied dressing, this tour offers a rare look at the craftsmanship behind Mepps spinners—used by anglers across the globe for over 80 years.Why it’s Read more…

Wisconsin Wagon Company Tour — Janesville, Wisconsin

Price: $5

Discover the Wisconsin Wagon Company Tour in Wisconsin Step into a living workshop of American craftsmanship at the Wisconsin Wagon Company in Janesville, where skilled artisans hand-build classic wooden wagons, sleds, and children’s toys using traditional techniques. Visitors can watch these heirloom-quality products being made from raw lumber to finished collectible.Why it’s special:Wisconsin Wagon Company is one of the last Read more…

Miller Brewing Company Tour — Milwaukee, Wisconsin

Price: $20

Discover the Miller Brewing Company Tour in Wisconsin Step into the historic brewing grounds of Miller Valley in Milwaukee to experience over 170 years of beer-making with the Miller Brewing Company. From the heritage-filled caves to modern high-speed production, the tour blends tradition, engineering, and ice-cold beer sampling.Why it’s special:This tour takes you behind the scenes of one of America’s Read more…

Minhas Craft Brewery Tour — Monroe, Wisconsin

Price: $15

Discover the Minhas Craft Brewery Tour in Wisconsin Explore one of the oldest breweries in the Midwest at Minhas Craft Brewery in Monroe, Wisconsin. As the second-oldest brewery in the United States, Minhas invites visitors to step into 177 years of brewing history, sample craft beers, and see how large-scale brewing is done today.Why it’s special:It’s one of the only Read more…

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Great Lakes Distillery Tour — Milwaukee, Wisconsin

Price: $12

Discover the Great Lakes Distillery Tour in Wisconsin Explore Wisconsin’s first distillery since Prohibition with a visit to Great Lakes Distillery in Milwaukee. This award-winning, small-batch craft distillery produces vodka, gin, whiskey, rum, absinthe, and unique seasonal spirits using local grains, fruits, and botanicals. Visitors can tour the production floor, learn about distillation, and enjoy guided tastings in the on-site Read more…

Allen-Bradley Clock Tower Tour — Milwaukee, Wisconsin

Discover the Allen-Bradley Clock Tower Tour in Wisconsin See Milwaukee’s most iconic landmark up close with a rare behind-the-scenes visit to the Allen-Bradley Clock Tower, also known as the “Polish Moon.” Once the largest four-faced clock in the world, this massive timepiece is part of the Rockwell Automation headquarters on Milwaukee’s south side.Why it’s special:The clock tower is a historic Read more…

New Glarus Brewing Co. Tour — New Glarus, Wisconsin

Price: $15

Discover the New Glarus Brewing Co. Tour in Wisconsin Explore one of Wisconsin’s most beloved craft breweries at New Glarus Brewing Co., home of the legendary Spotted Cow. Perched on a scenic hilltop overlooking the village of New Glarus, this Bavarian-style facility offers self-guided tours through brewhouses, fermentation halls, and viewing areas that showcase the artistry behind Wisconsin’s most iconic Read more…

Marieke Gouda Cheese & Farm Tour — Thorp, Wisconsin

Price: $10

Discover the Marieke Gouda Cheese & Farm Tour in Wisconsin Explore an award-winning dairy farm and creamery at Marieke Gouda in Thorp, Wisconsin. Known for world-class Dutch-style gouda, the farm offers guests a behind-the-scenes look at cheesemaking, dairy cow care, and the craftsmanship that has earned Marieke Gouda countless national and international awards.Why it’s special:This is one of the few Read more…

Frequently Asked Questions about Factory Tours in Wisconsin

Are factory tours in Wisconsin free?

Some factory tours are free, while brewery and specialty tours may require paid tickets or reservations.

What are the most popular factory tours in Wisconsin?

Harley-Davidson Powertrain Operations, Sprecher Brewing Company, and Cedar Crest Ice Cream are among the most visited experiences in the state.

Are Wisconsin factory tours family-friendly?

Ice cream and certain visitor center tours are family-friendly, though brewery tours may have age restrictions.

Do I need to book in advance?

Advance booking is recommended, especially for Harley-Davidson and guided brewery tours.

Explore More Factory Tours Across the USA

Looking beyond Wisconsin? Browse factory tours on the map or by state to discover more behind-the-scenes experiences across America’s manufacturing landscape.

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