Discover the Richard Childress Racing Experience in North Carolina

Step into the world of NASCAR excellence at the Richard Childress Racing Museum and Race Shops, where decades of motorsports history, legendary vehicles, and behind-the-scenes racing operations come to life. Visitors can explore championship-winning cars, authentic race memorabilia, and view modern RCR team shops where vehicles are engineered for competition.
Why it’s special: RCR is one of the most iconic teams in NASCAR history — home to championship cars, Dale Earnhardt’s legacy, and state-of-the-art racing facilities still in active use.

History/Story of Richard Childress Racing

Founded in 1969, Richard Childress Racing grew from a small regional operation into a powerhouse NASCAR organization known for innovation, teamwork, and historic victories. RCR became world-famous through its partnership with Dale Earnhardt, producing multiple championship seasons and unforgettable racing moments. The museum was created to preserve this legacy — displaying trophies, cars, uniforms, and artifacts from decades of competition — while the adjacent shops continue to serve as the heart of RCR vehicle development.

What You’ll See & Do

• Explore the RCR Museum featuring historic race cars, trophies, uniforms, engines, and championship artifacts

• Walk through exhibits dedicated to Dale Earnhardt and other legendary RCR drivers

• Visit the viewing windows of the modern race shops to watch technicians work on today’s NASCAR vehicles

• Discover how engines, chassis, aerodynamics, and race strategies are developed

• Shop RCR apparel, die-cast collectibles, merchandise, and racing memorabilia

• Enjoy interactive displays, videos, and galleries documenting major RCR milestones

Visiting Information

Hands-On Elements

Visitors can view the build bays through shop windows, examine engines and parts on display, sit in photo-op race car replicas, and get close to real vehicles once driven on NASCAR tracks. The museum is highly visual and immersive.

Photo/Video Policy

Photography is encouraged inside the museum. In active race shop areas, photos may be limited to designated viewing zones to protect proprietary processes.

Souvenirs & Extras

• Exclusive RCR gear, apparel, and collectibles

• Die-cast cars, posters, and special-edition merchandise

• Dale Earnhardt memorabilia

• Autographed items depending on availability

• Fan apparel and racing-themed gifts

Practical Info

Plan for 60–90 minutes to explore both the museum and viewing areas. The facility is fully indoors and suitable year-round. The race shops operate on active team schedules, meaning activity levels may vary depending on the NASCAR calendar.

Pricing

• Museum Admission: Approximately $12 per person

• Children & Seniors: Discounted pricing often available

• Merchandise: Prices vary in the gift shop

Nearby

• Lexington, NC — known for dining and barbecue

• Childress Vineyards — owned by Richard Childress

• Winston-Salem — museums, attractions, and hotels

• North Carolina Piedmont scenic routes

FAQs

Can I walk inside the actual race shops?

Visitors view the race shops through elevated viewing windows. Direct access to shop floors is restricted for safety and confidentiality.

What drivers and cars will I see in the museum?

The museum features historic RCR vehicles, including championship-winning cars, Dale Earnhardt exhibits, and cars from various eras of the team’s history.

Is the museum good for children?

Yes — kids enjoy the cars, exhibits, and hands-on visuals. The museum is stroller-friendly and easy to navigate.

When is the best time to see shop activity?

Weekday mornings often have the most visible activity. During race weekends or after major events, shops may be quieter.

Can I combine this visit with other RCR attractions?

Yes — many visitors also tour Childress Vineyards nearby for a full day of racing and regional experiences.