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Discover the Richard Childress Racing Experience in North Carolina

Step into the world of NASCAR excellence at the Richard Childress Racing Museum and Race Shops, where decades of motorsports history, legendary vehicles, and behind-the-scenes racing operations come to life. Visitors can explore championship-winning cars, authentic race memorabilia, and view modern RCR team shops where vehicles are engineered for competition.
Why it’s special: RCR is one of the most iconic teams in NASCAR history — home to championship cars, Dale Earnhardt’s legacy, and state-of-the-art racing facilities still in active use.

History/Story of Richard Childress Racing

Founded in 1969, Richard Childress Racing grew from a small regional operation into a powerhouse NASCAR organization known for innovation, teamwork, and historic victories. RCR became world-famous through its partnership with Dale Earnhardt, producing multiple championship seasons and unforgettable racing moments. The museum was created to preserve this legacy — displaying trophies, cars, uniforms, and artifacts from decades of competition — while the adjacent shops continue to serve as the heart of RCR vehicle development.

What You’ll See & Do at Richard Childress Racing

Explore the RCR Museum featuring historic race cars, trophies, uniforms, engines, and championship artifacts
Walk through exhibits dedicated to Dale Earnhardt and other legendary RCR drivers
Visit the viewing windows of the modern race shops to watch technicians work on today’s NASCAR vehicles
Discover how engines, chassis, aerodynamics, and race strategies are developed
Shop RCR apparel, die-cast collectibles, merchandise, and racing memorabilia
Enjoy interactive displays, videos, and galleries documenting major RCR milestones

Richard Childress Racing Visiting Information

Hands-On Elements

Visitors can view the build bays through shop windows, examine engines and parts on display, sit in photo-op race car replicas, and get close to real vehicles once driven on NASCAR tracks. The museum is highly visual and immersive.

Photo/Video Policy

Photography is encouraged inside the museum. In active race shop areas, photos may be limited to designated viewing zones to protect proprietary processes.

Souvenirs & Extras

Exclusive RCR gear, apparel, and collectibles
Die-cast cars, posters, and special-edition merchandise
Dale Earnhardt memorabilia
Autographed items depending on availability
Fan apparel and racing-themed gifts

Practical Info

Plan for 60–90 minutes to explore both the museum and viewing areas. The facility is fully indoors and suitable year-round. The race shops operate on active team schedules, meaning activity levels may vary depending on the NASCAR calendar.

Pricing for Richard Childress Racing

Museum Admission: Approximately $12 per person
Children & Seniors: Discounted pricing often available
Merchandise: Prices vary in the gift shop

Nearby Richard Childress Racing

Lexington, NC — known for dining and barbecue
Childress Vineyards — owned by Richard Childress
Winston-Salem — museums, attractions, and hotels
North Carolina Piedmont scenic routes

FAQs of Richard Childress Racing

Can I walk inside the actual race shops?

Visitors view the race shops through elevated viewing windows. Direct access to shop floors is restricted for safety and confidentiality.

What drivers and cars will I see in the museum?

The museum features historic RCR vehicles, including championship-winning cars, Dale Earnhardt exhibits, and cars from various eras of the team’s history.