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Discover the Golden Artist Colors Factory Tour in New York

Get inspired by the art of paint-making at the Golden Artist Colors Factory Tour in New Berlin, New York. This immersive, behind-the-scenes experience takes visitors inside the company’s world-famous facility, where premium acrylic paints, mediums, and gels are made by hand for artists around the globe. Guests can see the full production process — from raw pigment mixing and testing to packaging — all while learning how color, chemistry, and craftsmanship come together to create professional-grade paints.

Why it’s special: Golden Artist Colors is 100% employee-owned and dedicated to supporting artists. The tour offers a fascinating look at how innovation and artistry intersect, giving visitors a deeper appreciation for the materials that fuel creativity in studios and galleries worldwide.

History/Story of Golden Artist Colors

Founded in 1980 by Sam and Adele Golden, the company began in a small barn on their family property with the vision of creating exceptional acrylic paints for artists. Their son, Mark Golden, helped grow the business while maintaining its core values of quality, integrity, and community. Today, Golden Artist Colors remains independently owned by its employees and continues to produce some of the most respected paint brands in the world — including GOLDEN®, QoR® Watercolors, and Williamsburg® Oils.

What You’ll See & Do on the Golden Artist Colors Factory Tour

Tour the working factory floor and see pigments being blended into acrylic paint
Learn about color formulation, lightfastness, and quality control
Watch lab technicians test consistency and performance for artists’ standards
Discover the company’s sustainability initiatives and local community projects
Visit the on-site gallery featuring works by artists using Golden paints

Hands-On Elements: Observation-based; interactive Q&A with paint experts.
Photo/Video Policy: Photography limited to designated areas; no filming of proprietary equipment.
Souvenirs & Extras: Gift shop offering paints, mediums, and artist merchandise.

Pricing of the Golden Artist Colors Factory Tour

Admission: Free (advance reservations required)
Private or Group Tours: Available by request; school and art groups welcome.

Practical Info for Visiting Golden Artist Colors

Duration: 60–75 minutes
Format: Guided factory tour with interactive discussion
Schedule & Seasonality: Select weekdays (check online calendar for available dates)
Audience: Artists, students, educators, and anyone interested in creative manufacturing
Accessibility: Fully accessible facility; contact for assistance requests
Safety & Restrictions: Closed-toe shoes required; age 12+ recommended
Languages: English
Group & School Visits: Group bookings and art education programs available
What to Bring/Wear: Comfortable shoes and curiosity for color and craft
Facilities: Restrooms, gift shop, visitor reception, parking
Closures & Downtime: Closed weekends, holidays, and during maintenance

Nearby

Unadilla Valley Historical Society Museum — local heritage and exhibits
Cooperstown Art Association Galleries — regional art and exhibits nearby
Gilbertsville Expressive Movement Center — creative workshops and performances