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Discover the Ethel M Chocolate Factory Tour in Nevada
Located in Henderson, Nevada, the Ethel M Chocolate Factory Tour offers visitors a delicious behind-the-scenes look at one of America’s most well-known premium chocolate makers. This self-guided Factory Tour takes guests through viewing windows overlooking the production floor, where gourmet chocolates are handcrafted in small batches. The experience is paired with a complimentary chocolate tasting and access to the adjacent botanical cactus garden.
Why it’s special: Ethel M combines live chocolate production, free tastings, and a serene cactus garden, making it one of the most accessible and enjoyable factory tours near Las Vegas.
History & Story of Ethel M Chocolates
Ethel M Chocolates was founded in 1981 by Forrest Mars Sr., named after his mother, Ethel Mars. The company was created to focus on small-batch, preservative-free chocolates crafted using traditional European techniques. Based in Henderson, the factory remains committed to quality and transparency, allowing visitors to see chocolate-making in action while celebrating the Mars family’s confectionery legacy.
What You’ll See & Do on the Ethel M Chocolate Factory Tour
Watch chocolatiers handcraft chocolates through production viewing windows
Learn how chocolate is mixed, molded, cooled, and packaged
Sample a variety of Ethel M chocolate flavors during a guided tasting
Explore the outdoor botanical cactus garden with desert plant species
Visit the retail shop featuring exclusive chocolates and seasonal gifts
Hands-On Elements: Chocolate tasting with explanations of ingredients and flavors.
Photo/Video Policy: Photography allowed throughout public viewing areas and gardens.
Souvenirs & Extras: Factory store offering boxed chocolates, truffles, seasonal collections, and branded gifts.
Pricing of the Ethel M Chocolate Factory Tour
Adult price: $0 per adult (free)
Factory tour and chocolate tasting are complimentary; purchases are optional.
Visiting information
Duration: 30–60 minutes
Age limits: All ages welcome
Accessibility: Fully accessible factory viewing areas, tasting room, and garden paths
Working hours: Open daily 10:00 AM–6:00 PM.
Nearby
Las Vegas Strip (short drive)
Henderson Bird Viewing Preserve
Lake Mead National Recreation Area
FAQs About Visiting the Ethel M Chocolate Factory Tour
Is the tour guided or self-guided?
The factory tour is self-guided, allowing visitors to move at their own pace.
Can I see chocolates being made during my visit?
Yes. Production can often be seen through viewing windows during operating hours.
Are chocolate tastings included?
Yes. Complimentary tastings are offered and include a selection of Ethel M chocolates.
Is the cactus garden included with the visit?
Yes. The botanical cactus garden is open to all visitors and included with the tour.
Does the factory offer seasonal experiences?
Yes. Holiday displays and seasonal chocolate collections are featured throughout the year.
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