Sprecher Brewery Tour — Glendale, Wisconsin

Discover the Sprecher Brewery Tour in Wisconsin

Visit Sprecher Brewery in Glendale, Wisconsin—home of the famous handcrafted root beer and Milwaukee’s original craft brewery. This family-friendly tour takes you behind the scenes to see how Sprecher brews its award-winning beers and fire-brewed sodas using a unique gas-fired brew kettle system.
Why it’s special:
Sprecher is known worldwide for its iconic root beer, and this is the only place where visitors can taste it fresh from the source—along with craft beers, sodas, and seasonal specialties.

History/Story of Sprecher Brewery

Sprecher Brewery was founded in 1985 by Randy Sprecher, a former Pabst Brewing Company supervisor who brought craft brewing to Milwaukee long before it became a national trend. The brewery quickly earned a loyal following for its European-style lagers, ales, and—most famously—its smooth, honey-sweetened root beer. Today, Sprecher remains a cornerstone of Wisconsin craft beverage culture.

What You’ll See & Do at the Sprecher Brewery Tour

• Tour the brewhouse and fermentation areas to learn how Sprecher’s beer and soda are made

• Watch how the brewery uses its unique gas-fired kettle system for brewing

• View the bottling and packaging lines

• Enjoy samples of Sprecher craft beer or unlimited soda tastings

• Visit the tasting room for additional pours and seasonal specialties

• Explore the gift shop with exclusive Sprecher products

Hands-On Elements: Soda sampling, optional beer tasting for adults, hands-on learning displays.
Photo/Video Policy: Photography allowed in most public areas; follow staff guidance in production spaces.
Souvenirs & Extras: Sprecher sodas, craft beers, glassware, apparel, snacks, and gift boxes.

Pricing of the Sprecher Brewery Tour

• Adults (21+): $12
  Includes beer samples + access to soda sampling

• Ages 6–20: $8
  Includes unlimited soda sampling

• Children under 6: Free

Practical Info for Visiting Sprecher Brewery

Duration: 45 minutes
Format: Guided brewery tour with tasting session
Schedule & Seasonality: Tours offered daily; schedule varies by day
Working Hours: Typically 11:00 AM–6:00 PM (tour times vary)
Audience: Families, beer lovers, soda fans, groups, tourists
Accessibility: Majority of brewery accessible; some areas may have tight walkways
Safety & Restrictions:

• Must be 21+ to drink alcohol

• Closed-toe shoes recommended
  Languages: English
  Group & School Visits: Group tours available; child-friendly
  What to Bring/Wear: Valid ID for alcohol sampling, comfortable shoes
  Facilities: Tasting room, gift shop, restrooms, parking
  Closures & Downtime: Closed major holidays; production schedules may affect what’s visible

Nearby

• Bayshore Town Center – shopping and dining

• Milwaukee River Parkway – trails and parks

• Richard E. Maslowski Community Park – splash pad and recreation

FAQs About Visiting Sprecher Brewery

Do I need a reservation?
Reservations are recommended, especially on weekends and holidays.

Are kids allowed on the tour?
Yes—the tour is family-friendly and includes unlimited soda for minors.

What drinks are included?
Adults receive beer samples and can try unlimited soda; minors get unlimited soda.

Is food available?
Snacks are available in the gift shop; nearby dining options are plentiful.

Can I take pictures during the tour?
Yes—photography is allowed in most areas.