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Discover the Goo Goo Chocolate Co. Experience in Tennessee

Step inside Nashville’s sweetest attraction at Goo Goo Chocolate Co., home of the iconic Goo Goo Cluster—the first combination candy bar in American history. Located just steps from Broadway, this immersive chocolate experience lets visitors explore how Goo Goo confections are made, enjoy hands-on candy crafting, watch demonstrations and sample rich Southern sweets straight from the source.

Why it’s special:
Goo Goo is a Nashville original dating back to 1912, and the experience blends history, indulgence and creativity. Visitors can build their own custom candy bar, enjoy tasting flights, explore interactive exhibits and take home exclusive confections not sold anywhere else.

History/Story of Goo Goo Chocolate Co.

Goo Goo Clusters were invented in Nashville in 1912, becoming America’s first widely sold combination candy bar by blending caramel, peanuts, marshmallow nougat and milk chocolate. Over a century later, the Goo Goo brand remains a Tennessee classic. The downtown experience center was created to showcase the candy’s heritage while offering modern, interactive chocolate-making fun for locals and visitors alike.

What You’ll See & Do at the Goo Goo Chocolate Co. Experience

Create your own custom Goo Goo candy bar in a hands-on chocolate-making session
Watch candy-making demonstrations in the open kitchen
Explore exhibits detailing the history of Nashville’s signature candy
Sample chocolate flights, specialty confections and seasonal treats
Shop exclusive candies, gift sets and Nashville-themed merchandise
Enjoy small-batch desserts and chocolate cocktails at the in-house sweets bar

Hands-On Elements: Build-Your-Own Goo Goo classes, chocolate tempering demonstrations and guided tastings.
Photo/Video Policy: Photography allowed throughout the experience; staff may request no filming during certain classes.
Souvenirs & Extras: Custom candy bars, limited-edition clusters, apparel, gift boxes and local-themed chocolate items.

Pricing of the Goo Goo Chocolate Co. Experience

General entry: Free
“Build Your Own Goo Goo” classes: Typically $30–$50 per person
Tasting flights and premium experiences priced individually
Group and private chocolate-making sessions available with reservation

Practical Info for Visiting Goo Goo Chocolate Co.

Duration: 30–90 minutes depending on activities and classes
Format: Self-guided experience center with optional guided classes and tastings
Schedule & Seasonality: Open daily from 10:00 AM to 6:00 PM (hours may extend seasonally or on weekends)
Audience: Families, couples, groups, candy lovers and culinary travelers
Accessibility: Fully accessible; all main areas on ground level
Safety & Restrictions: Children welcome; some classes may require adult supervision
Languages: English
Group & School Visits: Group experiences and private classes available with advance booking
What to Bring/Wear: Comfortable clothing, camera, and appetite for sweets
Facilities: Experience center, classroom kitchen, retail shop, dessert bar and restrooms
Closures & Downtime: Closed on major holidays; special events may affect class availability
Nearby:

Broadway honky-tonks and live music venues
Country Music Hall of Fame
Bridgestone Arena and downtown attractions

FAQs About Visiting the Goo Goo Chocolate Co. Experience

Do I need a reservation for the chocolate-making classes?
Yes, reservations are recommended for “Build Your Own Goo Goo” and other premium experiences, as they often sell out.

Are classes suitable for children?
Yes, most classes are family-friendly, although children may need adult supervision for hands-on chocolate work.

Can I watch candy being made without joining a class?
Yes, demonstrations often take place in the open kitchen for all visitors to view.

Is there parking nearby?
Parking garages and street parking are available throughout downtown Nashville within walking distance.

Can I buy limited-edition Goo Goo Clusters on-site?
Yes, the retail shop carries exclusive flavors and seasonal items not available in stores.