Shelby American Heritage Center — Las Vegas, Nevada

Discover the Shelby American Heritage Center in Nevada

Located in Las Vegas, Nevada, the Shelby American Heritage Center offers visitors an in-depth look at one of the most legendary names in American automotive history. This immersive Museum & Heritage Center Tour showcases iconic Shelby vehicles, racing memorabilia, and interactive exhibits that celebrate Carroll Shelby’s impact on performance cars and motorsports. Guests explore historic and modern Shelby models while learning how innovation, racing culture, and American engineering shaped the brand.
Why it’s special: This is the official heritage center of Shelby American, housing authentic vehicles and artifacts that trace the evolution of Shelby performance from track to street.

History & Story of Shelby American

Shelby American was founded by Carroll Shelby in 1962, becoming synonymous with high-performance engineering and racing success. From the legendary Cobra to Shelby-modified Mustangs, the brand pushed American automotive performance to new heights. The Heritage Center preserves this legacy, connecting Shelby’s racing roots with modern performance vehicles produced in Las Vegas and beyond.

What You’ll See & Do at the Shelby American Heritage Center

• View historic and modern Shelby Cobra and Mustang models

• Explore racing memorabilia, engines, and performance components

• Learn how Shelby vehicles were engineered and modified

• Watch videos highlighting Shelby’s racing and design legacy

• Visit the gift shop featuring Shelby-branded merchandise

Hands-On Elements: Interactive exhibits and close-up vehicle displays.
Photo/Video Policy: Photography allowed throughout the Heritage Center.
Souvenirs & Extras: Gift shop offering apparel, collectibles, model cars, and Shelby memorabilia.

Pricing of the Shelby American Heritage Center

Adult price: $0 per adult (free)
General admission to the Heritage Center is free.

Visiting information

Duration: 45–75 minutes
Age limits: All ages welcome
Accessibility: Fully accessible museum spaces
Working hours: Open Monday–Saturday 9:30 AM–4:30 PM; Sunday Closed.

Nearby

• Las Vegas Motor Speedway

• Las Vegas Strip (short drive)

• Las Vegas Arts District (18b)

FAQs About Visiting the Shelby American Heritage Center

Is this a factory tour or a museum visit?
It is a museum-style heritage center; active vehicle production areas are not part of the visit.

Can visitors see real Shelby cars on display?
Yes. The center displays authentic Shelby vehicles, including historic and modern models.

Is the Heritage Center suitable for children?
Yes. The exhibits are family-friendly and visually engaging for all ages.

Do I need to reserve tickets in advance?
No reservations are required for general admission.

Can I purchase Shelby merchandise on-site?
Yes. The gift shop offers official Shelby apparel and collectibles.