SPAM Museum Tour — Austin, Minnesota

Discover the SPAM Museum Tour in Minnesota

The SPAM Museum Tour in Austin, MN, is one of America’s quirkiest and most beloved factory-themed attractions. Dedicated to the history of SPAM — the world-famous canned meat produced by Hormel Foods — this free, interactive museum celebrates over 85 years of culinary and cultural history.

Visitors can explore immersive exhibits that trace SPAM’s journey from its invention in 1937 to its global popularity today. Discover how SPAM became a staple during World War II, learn about its worldwide fandom, and even play interactive games that test your SPAM knowledge. Friendly “SPAMbassadors” guide guests through the museum, answering questions and offering samples of various SPAM flavors.

Why it’s special:
The SPAM Museum combines humor, nostalgia, and education in one fun, family-friendly experience. Whether you grew up eating SPAM or are just curious about its global fame, this museum offers a surprisingly fascinating look at an American icon.

History/Story of the SPAM Museum

SPAM was first introduced by Hormel Foods Corporation in 1937 as a convenient, shelf-stable pork product. During World War II, SPAM became a crucial food source for U.S. troops and civilians worldwide, cementing its place in history.

To honor its legacy, Hormel opened the first SPAM Museum in 1991, later expanding it into a larger, modern facility in downtown Austin, MN, in 2016. Today, the museum welcomes visitors from around the world to celebrate the brand’s history, humor, and cultural impact.

What You’ll See & Do at the SPAM Museum

• Step inside themed exhibit areas like SPAM Around the World and SPAM History Center.

• Learn about SPAM’s invention, wartime contributions, and pop-culture fame.

• Watch videos and displays showing how SPAM is made in Hormel’s nearby factory.

• Participate in interactive games, trivia, and digital SPAM-label creation.

• Sample SPAM recipes and taste new flavors in the Tasting Station.

• Visit the gift shop for SPAM-branded apparel, kitchenware, and souvenirs.

Hands-On Elements: Interactive games, SPAM can assembly line simulation, tasting stations, and selfie walls.

Photo/Video Policy: Photography encouraged throughout the museum; plenty of photo ops!

Souvenirs & Extras:

• SPAM Shop with apparel, collectibles, and novelty items

• SPAM recipe books and food gifts

• Complimentary tastings of featured SPAM varieties

Pricing of SPAM Museum Tour

• Admission: Free

• Guided Group Tours: Free (advance booking recommended)

• Private Events: Custom pricing available

Practical Info for Visiting SPAM Museum

Duration: ~45–90 minutes
Format: Self-guided or staff-assisted interactive museum tour
Schedule & Seasonality: Open year-round; typically Mon–Sat 10 AM–5 PM, Sun 12–5 PM (closed major holidays)
Audience: Families, food lovers, history enthusiasts, and curious travelers
Accessibility: Fully wheelchair accessible
Safety & Restrictions:

1. Children welcome; supervision recommended for interactive exhibits

2. Service animals permitted

3. Languages: English; limited materials available in Spanish and Japanese
   Group & School Visits: Educational and group tours available by request

What to Bring/Wear: Casual attire, camera, and a sense of humor
Facilities: Restrooms, gift shop, tasting area, free parking
Closures & Downtime: Closed on Thanksgiving, Christmas, and New Year’s Day

Location & Booking

Getting There: Located in downtown Austin off I-90; free parking nearby
Booking: No reservation required; group tours can be booked at SPAM.com
Cancellation & Refunds: Not applicable (free admission)
On-Site Extras: SPAM Shop, tasting area, interactive games, family play zones

Nearby

• Hormel Historic Home

• Jay C. Hormel Nature Center

• Downtown Austin shops and restaurants

FAQs About Visiting the SPAM Museum

Is the SPAM Museum free?
Yes! Admission to the SPAM Museum is completely free for all visitors.

Do I get to taste SPAM?
Yes, free SPAM samples and tastings are offered daily.

Can I see the actual factory?
No, Hormel’s factory is not open to the public, but detailed videos show the entire process.

How long does it take to visit?
Most visitors spend 45–90 minutes exploring exhibits, tasting samples, and shopping.

Is it kid-friendly?
Absolutely — kids love the interactive games, bright displays, and hands-on exhibits.

Do I need to book ahead?
No reservations are required, but large groups should call ahead.

Can I buy SPAM merchandise?
Yes, the museum gift shop has exclusive SPAM-branded gifts, clothing, and foods.