Lakefront Brewery Tour — Milwaukee, Wisconsin

Discover the Lakefront Brewery Tour in Wisconsin

Experience one of the most entertaining brewery tours in America at Lakefront Brewery in Milwaukee. Known for its award-winning craft beers and famously humorous tour guides, Lakefront offers an energetic behind-the-scenes look at brewing, bottling, and beer culture in a historic brewery by the Milwaukee River.
Why it’s special:
Lakefront’s tour blends real brewing knowledge with comedy, hands-on sampling, and local history—making it not just a tour, but a memorable experience beloved by both locals and visitors.

History/Story of Lakefront Brewery

Lakefront Brewery was founded in 1987 by brothers Russ and Jim Klisch, who started brewing beer in their Milwaukee home before expanding into what is now one of Wisconsin’s most recognized craft breweries. Over the years, Lakefront became a pioneer in organic brewing, gluten-free beer production, and sustainable brewing practices.

What You’ll See & Do at the Lakefront Brewery Tour

• Walk through active brewing areas, fermentation rooms, and production equipment

• Learn how Lakefront crafts lagers, ales, barrel-aged beers, and seasonal brews

• Watch (and hear) the famous Lakefront beer bottling line in action

• Enjoy multiple beer samples served by tour staff

• Hear entertaining stories about Milwaukee beer history and Lakefront’s quirky milestones

• Take part in the traditional “Laverne & Shirley” bottle line reenactment

Hands-On Elements: Beer sampling, hands-on ingredient displays, guest participation moments.
Photo/Video Policy: Photography allowed in most areas except restricted production zones.
Souvenirs & Extras: Barrels-aged bottles, apparel, glassware, beer-to-go, and exclusive Lakefront merchandise.

Pricing of the Lakefront Brewery Tour

• Standard Tour (ages 21+): $13
  Includes: multiple beer samples + souvenir pint glass

• Under 21 Tour Ticket: $5

• Children under 6: Free (no samples)

• Must be 21+ with valid ID to drink samples

Practical Info for Visiting Lakefront Brewery

Duration: 45 minutes
Format: Guided brewery tour with sampling
Schedule & Seasonality: Tours offered daily; extended schedule on weekends
Working Hours: Typically 11:00 AM–8:00 PM (tour times vary daily)
Audience: Adults, beer lovers, groups, couples, tourists
Accessibility: Accessible facilities; some production areas may have narrow walkways
Safety & Restrictions:

• Closed-toe shoes recommended

• Must be 21+ to consume alcohol
  Languages: English
  Group & School Visits: Group bookings available; school tours not offered due to alcohol production
  What to Bring/Wear: Valid ID, comfortable shoes
  Facilities: On-site restaurant, beer hall, gift shop, riverwalk patio
  Closures & Downtime: Holiday closures; occasional production maintenance may affect access

Nearby

• Harley-Davidson Museum – major attraction across the river

• Milwaukee Public Market – artisan food hall in the Third Ward

• FISERV Forum – sports and events venue

FAQs About Visiting Lakefront Brewery

How many beer samples are included?
The standard tour includes multiple samples plus a souvenir pint glass.

Do I need to reserve in advance?
Reservations are strongly recommended, especially on weekends.

Are kids allowed on the tour?
Yes—children may attend with a guardian but cannot consume alcohol.

Is the tour funny or serious?
It’s intentionally comedic—Lakefront is known for having one of the funniest brewery tours in the country.

Is food available?
Yes—the Lakefront Beer Hall serves classic Wisconsin fare like cheese curds and fish fry.