Trek Bicycle Company Tour — Waterloo, Wisconsin

Discover the Trek Bicycle Company Tour in Wisconsin

Explore the world headquarters of Trek Bicycle in Waterloo, Wisconsin—home to one of the most influential bicycle brands on the planet. This immersive behind-the-scenes tour takes visitors through Trek’s manufacturing, engineering, and design spaces, revealing how high-performance bikes used by everyday riders and world-class athletes are created.
Why it’s special:
This exclusive tour provides rare access to Trek’s prototype lab, carbon-fiber production areas, and the engineering spaces where cutting-edge cycling technology is developed.

History/Story of Trek Bicycle Company

Founded in 1976 in a modest red barn in Waterloo, Trek began with a vision to build world-class steel touring frames in America. Over the decades, it evolved into a global innovator known for carbon-fiber frames, performance racing bikes, and industry-leading design and research. Trek remains proudly headquartered in Waterloo, where design, prototyping, and engineering breakthroughs continue today.

What You’ll See & Do at the Trek Bicycle Tour

• Walk through Trek’s global headquarters and design studio

• See prototype frame building, carbon production, and testing labs

• Learn how advanced materials and engineering shape Trek’s high-performance bikes

• Explore the industrial paint and finishing facilities

• Visit the Race Shop where elite-level bikes are developed

• Enjoy a guided walk through the Trek Museum, showcasing racing history, innovation, and iconic models

Hands-On Elements: Inspect bike frames, feel raw materials, try interactive displays in the museum.
Photo/Video Policy: Limited—photography is restricted in engineering, R&D, and prototype areas; allowed in museum spaces.
Souvenirs & Extras: Trek-branded apparel, accessories, water bottles, posters, and museum mementos available in the Trek store.

Pricing of the Trek Bicycle Company Tour

• Guided Tour of Trek Headquarters: $5 per person

• Children under 3: Free

• Private and group tours: Special pricing available upon request

Practical Info for Visiting Trek Bicycle Company

Duration: 75–90 minutes
Format: Guided walking tour (indoor facility tour + museum)
Schedule & Seasonality: Tours available on select days; reservation required
Working Hours: Typically Monday–Friday 9:00 AM–4:00 PM (tour times vary)
Audience: Cyclists, engineers, families, bike shop teams, tech enthusiasts
Accessibility: Headquarters is accessible; some industrial areas may have stairs or narrow walkways
Safety & Restrictions:

• Closed-toe shoes required

• No photography in restricted areas

• Must stay with tour guide at all times
  Languages: English
  Group & School Visits: Groups and bike clubs welcome with advance reservation
  What to Bring/Wear: Comfortable shoes, no loose items for production areas
  Facilities: Visitor center, retail store, museum, restrooms, parking
  Closures & Downtime: No tours on holidays; R&D activity varies by day

Nearby

• Waterloo Firemen’s Park – trails, lake, and playground

• Crawfish River Trail – scenic cycling and walking route

• Downtown Waterloo – cafés and small shops

FAQs About Visiting Trek Bicycle Company

Do I need a reservation?
Yes—tours require advance registration.

Can I take photos during the tour?
Photography is only allowed in designated museum and retail areas, not in production or engineering spaces.

Is the tour good for kids?
Yes—children are welcome with supervision, though the tour includes walking and factory areas.

Do I get to see bikes being built?
You’ll see elements of carbon production, prototyping, and assembly depending on the day’s operations.

Is there a Trek store on-site?
Yes—a full retail area offers Trek merchandise and accessories.