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Discover the Michel Cluizel Chocolate Museum Tour in New Jersey
The Chocolatrium by Michel Cluizel is a unique chocolate museum and tasting experience created by one of the world’s premier French chocolate makers. Visitors journey through cacao history, watch demonstrations, explore a museum of chocolate artistry, and enjoy guided tastings of luxurious single-origin chocolates.
Why it’s special: It blends culinary craftsmanship, storytelling, museum-style exhibits, and gourmet tasting — offering an elevated chocolate experience unlike any other in the United States.
History/Story of the Chocolatrium
Michel Cluizel, a renowned French chocolatier, began crafting fine chocolate in Normandy in 1948. His family’s dedication to traditional chocolate-making, direct cacao sourcing, and artisan techniques has led to an international reputation for exceptional quality. The Chocolatrium in New Jersey was created as both an educational center and a tasting destination, showcasing the Cluizel family’s chocolate artistry and its farm-to-bar philosophy.
What You’ll See & Do
Explore museum exhibits illustrating the journey of cacao from bean to bar
Watch demonstrations of chocolate-making techniques and molding processes
Learn about cacao cultivation, harvesting, fermentation, and drying
View artisanal chocolate sculptures and displays
Participate in a guided chocolate tasting featuring premium Cluizel varieties
Visit the boutique store offering gourmet chocolates, boxed assortments, and imported specialties
Visiting Information
Hands-On Elements
Guests may participate in guided tastings, smell roasted cacao, feel sample beans or nibs, and watch demonstrations up close. Some programs include hands-on chocolate-making activities for groups or special events.
Photo/Video Policy
Photography is permitted in most exhibit and tasting areas. Some demonstration rooms may limit flash to preserve chocolate quality and visibility.
Souvenirs & Extras
Gourmet chocolate bars, bonbons, truffles, and gift boxes
Single-origin cacao collections
Limited-edition items imported from France
Chocolate-themed gifts, accessories, and tasting kits
Practical Info
Tours typically run by reservation and last 45–75 minutes, depending on tasting format and group size. The experience is fully indoors, making it ideal year-round. Great care is taken to maintain ideal temperature and humidity for chocolate displays and tastings.
Pricing
Museum Tour & Chocolate Tasting: Approx. $10–$15 per person
Hands-On Workshops: Higher pricing depending on class
Boutique Purchases: Individually priced
Nearby
Diggerland USA attraction in West Berlin
Camden County parks and hiking trails
Downtown Haddonfield shops and historic sites
Philadelphia (approx. 25 minutes away)
FAQs
Do I need a reservation?
Yes — most tours and tastings require advance booking.
Are children allowed?
Absolutely. Kids enjoy the museum and tastings, though hands-on workshops may have age recommendations.
Does the tour include chocolate samples?
Yes — guided tastings are included in most tour formats.
Can I buy chocolates imported from France?
Yes — the boutique offers many items not found in regular retail stores.
Are private events available?
Yes — the Chocolatrium offers private group tours, corporate tastings, and special-event programs.
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