Discover the Michel Cluizel Chocolate Museum Tour in New Jersey

The Chocolatrium by Michel Cluizel is a unique chocolate museum and tasting experience created by one of the world’s premier French chocolate makers. Visitors journey through cacao history, watch demonstrations, explore a museum of chocolate artistry, and enjoy guided tastings of luxurious single-origin chocolates.
Why it’s special: It blends culinary craftsmanship, storytelling, museum-style exhibits, and gourmet tasting — offering an elevated chocolate experience unlike any other in the United States.

History/Story of the Chocolatrium

Michel Cluizel, a renowned French chocolatier, began crafting fine chocolate in Normandy in 1948. His family’s dedication to traditional chocolate-making, direct cacao sourcing, and artisan techniques has led to an international reputation for exceptional quality. The Chocolatrium in New Jersey was created as both an educational center and a tasting destination, showcasing the Cluizel family’s chocolate artistry and its farm-to-bar philosophy.

What You’ll See & Do

• Explore museum exhibits illustrating the journey of cacao from bean to bar

• Watch demonstrations of chocolate-making techniques and molding processes

• Learn about cacao cultivation, harvesting, fermentation, and drying

• View artisanal chocolate sculptures and displays

• Participate in a guided chocolate tasting featuring premium Cluizel varieties

• Visit the boutique store offering gourmet chocolates, boxed assortments, and imported specialties

Visiting Information

Hands-On Elements

Guests may participate in guided tastings, smell roasted cacao, feel sample beans or nibs, and watch demonstrations up close. Some programs include hands-on chocolate-making activities for groups or special events.

Photo/Video Policy

Photography is permitted in most exhibit and tasting areas. Some demonstration rooms may limit flash to preserve chocolate quality and visibility.

Souvenirs & Extras

• Gourmet chocolate bars, bonbons, truffles, and gift boxes

• Single-origin cacao collections

• Limited-edition items imported from France

• Chocolate-themed gifts, accessories, and tasting kits

Practical Info

Tours typically run by reservation and last 45–75 minutes, depending on tasting format and group size. The experience is fully indoors, making it ideal year-round. Great care is taken to maintain ideal temperature and humidity for chocolate displays and tastings.

Pricing

• Museum Tour & Chocolate Tasting: Approx. $10–$15 per person

• Hands-On Workshops: Higher pricing depending on class

• Boutique Purchases: Individually priced

Nearby

• Diggerland USA attraction in West Berlin

• Camden County parks and hiking trails

• Downtown Haddonfield shops and historic sites

• Philadelphia (approx. 25 minutes away)

FAQs

Do I need a reservation?

Yes — most tours and tastings require advance booking.

Are children allowed?

Absolutely. Kids enjoy the museum and tastings, though hands-on workshops may have age recommendations.

Does the tour include chocolate samples?

Yes — guided tastings are included in most tour formats.

Can I buy chocolates imported from France?

Yes — the boutique offers many items not found in regular retail stores.

Are private events available?

Yes — the Chocolatrium offers private group tours, corporate tastings, and special-event programs.