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Discover the Hallmark Visitors Center Tour in Missouri

Located at Hallmark’s global headquarters in Kansas City, Missouri, the Hallmark Visitors Center offers a behind-the-scenes experience focused on creativity, storytelling, and brand heritage. This free, self-guided attraction allows visitors to explore how greeting cards, ornaments, and gifts are imagined, designed, and brought to life through the work of artists and writers.

Why it’s special:
Rather than showcasing heavy manufacturing equipment, the Hallmark Visitors Center celebrates the creative side of production—highlighting the people, ideas, and artistic processes behind moments of connection shared through Hallmark products around the world.

History/Story of Hallmark

Hallmark was founded in 1910 by Joyce C. Hall, who began selling postcards from a shoebox in downtown Kansas City. Over the decades, the company grew into one of the world’s leading creators of greeting cards, ornaments, and personal expression products. Still family-owned and headquartered in Kansas City, Hallmark remains deeply connected to its Midwestern roots and creative legacy.

What You’ll See & Do on the Hallmark Visitors Center Factory Tour

Explore exhibits tracing the evolution of greeting cards and gift-giving
Learn how writers and artists develop messages, artwork, and designs
View original sketches, vintage cards, and historic company artifacts
Discover Hallmark’s influence on holidays, milestones, and everyday moments
Enjoy interactive stations designed for hands-on creativity

Hands-On Elements: Interactive displays, creative activities, and rotating exhibits
Photo/Video Policy: Photography allowed throughout the Visitors Center
Souvenirs & Extras: On-site Hallmark Gold Crown store featuring exclusive and seasonal merchandise

Pricing of the Hallmark Visitors Center Factory Tour

Admission is free of charge.
No tickets or reservations are required for individual visitors.

Visiting information

Duration: Approximately 45–60 minutes
Format: Self-guided
Schedule & Seasonality: Open year-round
Audience: Families, students, creatives, tourists, and brand enthusiasts
Accessibility: Fully wheelchair accessible
Safety & Restrictions: Food and drinks are not permitted inside exhibit areas
Languages: English
Group & School Visits: Groups are welcome; advance coordination is recommended
What to Bring/Wear: Comfortable walking shoes
Facilities: Restrooms, retail store, seating areas
Closures & Downtime: Closed on major holidays
Working hours: Monday–Saturday 9:30 AM – 4:30 PM; closed Sunday

Nearby

National WWI Museum and Memorial
Crown Center shopping, dining, and entertainment district
Union Station Kansas City

FAQs About Visiting the Hallmark Visitors Center

Is this a working greeting card production tour?
No. The Visitors Center focuses on Hallmark’s creative process, brand history, and design culture rather than live manufacturing lines.

Are the exhibits suitable for children?
Yes. The exhibits are family-friendly and include interactive elements designed for younger visitors.

Do I need to book a tour time in advance?
No reservations are required for individual visitors; larger groups should contact Hallmark ahead of time.

Can I visit the Hallmark store without touring the exhibits?
Yes. The Hallmark Gold Crown store is open to all visitors and can be enjoyed independently.

Do exhibits change during the holidays?
Yes. Seasonal and holiday-themed displays are often featured, especially around Christmas and ornament release periods.