Discover the SweetWater Brewery Tour in Georgia

SweetWater Brewing Company, one of the largest craft breweries in the Southeast, offers a lively behind-the-scenes tour inside its flagship Atlanta brewery. Visitors get an energetic look at brewing, canning, and packaging operations while experiencing SweetWater’s laid-back, outdoors-inspired culture.
Why it’s special: This brewery helped define Atlanta’s craft beer identity, and its immersive tour pairs production-floor access with generous tastings of beloved SweetWater brews.

History/Story of SweetWater Brewing Company

Founded in 1997 by two college friends with a passion for West Coast–style brewing, SweetWater quickly became a cornerstone of the Southeast craft beer scene. Known for “420 Extra Pale Ale,” experimental brews, and a love of outdoor culture, the brewery expanded multiple times and now distributes across much of the U.S. Its Atlanta facility remains the heart of operations and a vibrant gathering place for beer lovers.

What You’ll See & Do

• Walk through the brewhouse to see tanks, fermenters, and the brewing cycle up close

• Observe the canning/packaging line as SweetWater’s popular beers are filled, sealed, and boxed

• Learn about ingredients, hops, sustainability efforts, and brewery history

• Enjoy a guided tasting of several SweetWater beers, including seasonal and taproom-only releases

• Experience the lively taproom and spacious outdoor patio

Visiting Information

Hands-On Elements

Tours are mostly observational, but visitors often get to smell hops, feel malted grain samples, and examine brewing ingredients used in SweetWater recipes.

Photo/Video Policy

Photography is allowed in most public areas and during tastings. Operational zones may restrict close-up filming of machinery for safety. Flash and large tripods may be limited inside the production floor.

Souvenirs & Extras

• Taproom-only beers and specialty releases

• SweetWater merchandise including apparel, pint glasses, hats, and growlers

• Beer-to-go in cans, bottles, and mixed packs

• A large indoor/outdoor seating area and occasional live events

Practical Info

Tours typically operate on select days of the week, and each tour includes multiple beer samples for guests 21+. Closed-toe shoes are recommended for production-floor access. The taproom is open daily with extended evening hours. Most visits last 45–75 minutes, with extra time recommended for the taproom experience.

Pricing

• General Tour with Tasting: Approx. $12–$20 per person

• Specialty or Seasonal Tours: May vary

• Taproom tastings (à la carte): Additional based on selection

Nearby

• Buckhead & Midtown dining districts

• Path400 Greenway and other outdoor recreation spots

• Lenox Square & Phipps Plaza

• Chattahoochee River outdoor areas (a favorite among SweetWater fans)

FAQs

Can I try taproom-only beers during the tour?

Yes. Many tours include pours from limited-release or experimental batches that aren’t distributed commercially.

Is SweetWater a good tour for first-time brewery visitors?

Absolutely. Guides explain brewing in a clear, fun, and approachable way — perfect for beginners, casual beer drinkers, and enthusiasts alike.

How early should I arrive before my tour?

Arriving 10–15 minutes early is recommended so you can check in, grab a wristband if required, and get settled in the taproom.

Are children allowed on the tour?

Minors may be permitted in taproom areas with a parent, but production-area tours are typically restricted to adults 21+. Check ahead before planning a family visit.

Do tours often sell out on weekends?

Yes. Fridays and Saturdays are the busiest days, especially during warm-weather months. Booking ahead is strongly recommended.