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Discover the World of Coca-Cola Tour in Atlanta, Georgia

The World of Coca-Cola Tour in Atlanta, GA, is a vibrant, family-friendly attraction celebrating the world’s most recognized beverage brand. Located at Pemberton Place near Centennial Olympic Park, the museum blends history, culture, and fun in an immersive experience.

Visitors journey through interactive exhibits showcasing the history of Coca-Cola, its global advertising campaigns, and its cultural impact. You’ll see historic memorabilia, including vintage bottles and signage, plus meet the famous Coca-Cola Polar Bear for a photo op.

The highlight is the Taste It! gallery, where guests can sample 100+ Coca-Cola beverages from around the world. You’ll also see a working bottling line producing commemorative glass bottles and explore the Vault where Coca-Cola’s legendary secret formula is protected.

Why it’s special:
Unlike a traditional museum, the World of Coca-Cola is a brand experience — an engaging mix of interactive storytelling, hands-on activities, and sensory fun. From sipping exotic sodas to seeing decades of iconic ads, it’s a must-see Atlanta attraction for families, tourists, and Coca-Cola fans worldwide.

History/Story of Coca-Cola & Its Global Legacy

Coca-Cola was invented in 1886 by pharmacist Dr. John Stith Pemberton in Atlanta. What began as a soda fountain drink became the most popular soft drink in the world. Asa Candler transformed it into a national brand, and later, Robert Woodruff expanded Coca-Cola globally.

The World of Coca-Cola museum opened in 1990 and relocated to its current site at Pemberton Place in 2007. It showcases more than a century of Coca-Cola’s history, innovation, and advertising creativity, solidifying Atlanta as the home of Coke.

What You’ll See & Do on the World of Coca-Cola Tour

Step inside the Vault of the Secret Formula.
Explore the Taste It! gallery with 100+ international Coke products.
Watch the working bottling line create glass bottles of Coca-Cola.
View historic artifacts like original bottles, signage, and marketing campaigns.
Meet and take photos with the Coca-Cola Polar Bear mascot.
Enjoy short films and multimedia experiences celebrating Coca-Cola culture.

Hands-On Elements: Taste testing, interactive displays, photo opportunities, creative exhibits.

Photo/Video Policy: Photography allowed throughout most exhibits.

Souvenirs & Extras:

Coca-Cola Store with branded merchandise and collectibles
Commemorative glass bottles produced on-site
Exclusive World of Coca-Cola souvenirs

Pricing of World of Coca-Cola Tour

Adults (13–64): $21
Seniors (65+): $19
Youth (3–12): $17
Children under 3: Free
Groups: Discounts available for 15+ people

Practical Info for Visiting the World of Coca-Cola

Duration: 2–3 hours
Format: Self-guided with interactive exhibits and tastings
Schedule & Seasonality: Open daily, 10 AM–5 PM (hours vary by season); closed Thanksgiving and Christmas
Audience: Families, tourists, school groups, brand enthusiasts
Accessibility: Fully wheelchair accessible; service animals permitted
Safety & Restrictions: Security screening required at entry; outside food and drinks not permitted
Languages: English; audio guides available in multiple languages
Group & School Visits: Popular with student groups; educational programs available

What to Bring/Wear: Comfortable walking shoes; camera; ID if purchasing tickets onsite
Facilities: Restrooms, Coca-Cola Store, café nearby, free Wi-Fi
Closures & Downtime: Closed on major holidays and during private events

Location & Booking

Address: 121 Baker St NW, Atlanta, GA 30313
Map: Google Maps link
Getting There: Paid parking onsite; easily accessible via MARTA; walking distance from Centennial Olympic Park
Booking: Tickets available onsite or online at World of Coca-Cola
Cancellation & Refunds: Refunds available for online tickets up to 24 hours before entry
On-Site Extras: Polar Bear meet-and-greet, Coca-Cola Store

Nearby

Georgia Aquarium
Centennial Olympic Park
College Football Hall of Fame

FAQs About Visiting the World of Coca-Cola Tour

Do I get free samples on the tour?
Yes — the Taste It! gallery offers unlimited samples of Coca-Cola beverages from around the world.

How long does the tour take?
Most visitors spend 2–3 hours exploring exhibits and enjoying the tasting gallery.

Is the World of Coca-Cola family-friendly?
Absolutely. The museum is designed for all ages, with interactive exhibits and fun displays for kids.

Can I buy exclusive Coca-Cola souvenirs?
Yes, the Coca-Cola Store offers collectibles, apparel, and branded merchandise only available in Atlanta.

Is photography allowed inside?
Yes, you can take photos and videos throughout most of the visitor complex.

Do I get to see Coca-Cola being bottled?
Yes, the working bottling line produces commemorative glass bottles right inside the museum.