Wilbur’s of Maine Chocolate Factory Tour — Freeport, Maine

Discover the Wilbur’s of Maine Chocolate Factory Tour

The Wilbur’s of Maine Chocolate Factory Tour in Freeport, ME, is a sweet and family-friendly experience celebrating the art of handcrafted chocolates. Founded in 1983, Wilbur’s has grown from a small candy shop into one of Maine’s most beloved chocolate makers — known for its caramels, truffles, and classic Maine treats like chocolate-covered blueberries and lobster-shaped candies.

Visitors can take a guided tour of the factory, watch candy-making demonstrations, and learn how premium chocolate is molded, dipped, and packaged by hand. The experience includes behind-the-scenes views of production equipment and interactive exhibits showing how cocoa becomes chocolate. Each tour ends with samples of Wilbur’s finest confections and time to shop the retail store filled with irresistible sweets.

Why it’s special:
Wilbur’s combines small-town charm with world-class chocolate making. The tour offers a cozy, educational, and delicious look at Maine’s signature chocolate brand, perfect for families, school trips, and anyone with a sweet tooth.

History/Story of Wilbur’s of Maine

Wilbur’s of Maine was founded by Tom and Catherine Wilbur in 1983, starting as a small candy store in Brunswick before expanding to Freeport. Their mission was to bring handcrafted chocolate to Maine using traditional candy-making methods and locally inspired ingredients.

Over four decades later, Wilbur’s remains family-owned, producing chocolates and candies that reflect Maine’s creativity and quality craftsmanship. Their Freeport factory is now a popular destination for visitors exploring New England’s coastal charm.

What You’ll See & Do on the Wilbur’s Chocolate Factory Tour

• Watch chocolatiers temper, mold, and hand-dip candies and truffles.

• Learn about the chocolate-making process from bean to bar.

• Observe packaging and decorating of Wilbur’s signature products.

• Enjoy free samples of fresh chocolates and confections.

• Explore the factory store for exclusive sweets and gifts.

Hands-On Elements: Chocolate tasting, interactive Q&A with staff, and occasional “Make Your Own Chocolate” workshops.

Photo/Video Policy: Photography allowed in visitor areas; restrictions may apply during active production.

Souvenirs & Extras:

• Factory store with boxed chocolates, fudge, and seasonal candy

• Chocolate gift baskets and Maine-themed souvenirs

Pricing of Wilbur’s Chocolate Factory Tour

• Factory Tour with Samples: ~$5 per person (includes chocolate tasting)

• Children under 2: Free

• Special Events or Classes: Priced separately

Practical Info for Visiting Wilbur’s of Maine

Duration: ~30–45 minutes
Format: Guided or self-guided factory viewing + chocolate tasting + retail shop visit
Schedule & Seasonality: Tours offered Saturdays year-round; additional seasonal tours during holidays
Audience: Families, chocolate lovers, school groups, tourists in coastal Maine
Accessibility: Factory and store are wheelchair accessible
Safety & Restrictions:

• No touching or entering production areas

• Children must be supervised

Languages: English
Group & School Visits: Group tours and school programs available by reservation

What to Bring/Wear: Comfortable shoes, camera, and an appetite for sweets
Facilities: Factory store, tasting counter, restrooms, free parking
Closures & Downtime: Closed major holidays and during production maintenance

Location & Booking

Getting There: Conveniently located near downtown Freeport and L.L. Bean; free onsite parking
Booking: Reserve tours online at Wilbur’s of Maine Events
Cancellation & Refunds: Refunds or rescheduling available for groups with 24-hour notice
On-Site Extras: Retail shop, tasting area, and seasonal “make your own” chocolate events

Nearby

• L.L. Bean Flagship Store (Freeport)

• Desert of Maine

• Wolfe’s Neck Woods State Park

FAQs About Visiting the Wilbur’s of Maine Chocolate Factory

Is the Wilbur’s chocolate factory tour free?
No, admission is typically around $5 per person and includes chocolate samples.

Do I get to see chocolate being made?
Yes, visitors can watch live production through large viewing windows.

Can kids join the tour?
Yes, it’s family-friendly and ideal for children of all ages.

Do you offer tastings?
Yes, every tour includes samples of Wilbur’s signature chocolates.

How long does the tour last?
Most visitors spend about 30–45 minutes, including shopping and tasting.

Can I buy chocolates afterward?
Absolutely — the factory store sells boxed chocolates, fudge, and local gifts.