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Discover the Polaris Experience Center in Roseau, Minnesota

The Polaris Experience Center in Roseau, MN, combines a museum, heritage exhibit, and factory tour to showcase the legacy of one of America’s most iconic powersports brands. Located at Polaris’ birthplace, this destination highlights the company’s innovations in snowmobiles, ATVs, side-by-sides, and motorcycles.

Visitors begin in the Experience Center museum, which displays historic snowmobiles, ATVs, trophies, and memorabilia from over 70 years of innovation. Interactive exhibits explain Polaris’ engineering breakthroughs and its role in shaping modern outdoor recreation. The highlight for many is the factory tour, where guests can see Polaris vehicles being assembled with precision and craftsmanship.

Why it’s special:
Unlike a standard museum, the Polaris Experience Center is located within the company’s original hometown and factory. Visitors see the heritage, the machines, and the current production all in one place. For outdoor enthusiasts, school trips, and families, it’s an immersive way to connect with the story of powersports.

History/Story of Polaris

Polaris was founded in Roseau, Minnesota, in 1954, when Edgar Hetteen, David Johnson, and Allan Hetteen built one of the first practical snowmobiles. From those early days, Polaris grew into a global leader in powersports vehicles, producing millions of snowmobiles, ATVs, and side-by-sides.

The Polaris Experience Center opened to celebrate this legacy, combining a heritage museum with a living connection to the factory where Polaris continues to design and manufacture vehicles today.

What You’ll See & Do at the Polaris Experience Center

Explore the museum exhibits with vintage snowmobiles, ATVs, and memorabilia.
Learn the story of Polaris innovation through interactive displays.
Watch videos and exhibits about racing history, design, and engineering.
Join a guided factory tour to see Polaris vehicles in production.
Shop at the Polaris retail store for branded merchandise and apparel.

Hands-On Elements: Interactive exhibits, video displays, and walking through factory observation areas.

Photo/Video Policy: Photography allowed in museum; restricted during factory tour.

Souvenirs & Extras:

Polaris retail shop with apparel, accessories, and collectibles
Vintage machines on display unique to the Roseau museum

Pricing of Polaris Experience Center Tour

Adults: $5
Seniors (65+): $3
Children under 12: Free
Group tours: Available with advance reservation

Practical Info for Visiting Polaris Experience Center

Duration: ~1–2 hours (longer if including factory tour)
Format: Self-guided museum visit + optional guided factory tour
Schedule & Seasonality: Open weekdays, 8 AM–5 PM; factory tours offered on select days; closed weekends and major holidays
Audience: Families, school trips, outdoor recreation fans, engineering enthusiasts
Accessibility: Museum is wheelchair accessible; factory areas may have limited access for mobility devices
Safety & Restrictions:

Closed-toe shoes required for factory tour
Minimum age may apply for factory floor access
Children must be supervised at all times

Languages: English; group interpreters may be arranged
Group & School Visits: Group reservations welcome; educational tours available for schools

What to Bring/Wear: Comfortable walking shoes; closed-toe shoes for factory; valid ID for adults joining the tour
Facilities: Museum, retail store, restrooms, free parking
Closures & Downtime: Closed weekends, holidays, and during factory maintenance periods

Location & Booking

Getting There: Free onsite parking; Roseau is ~10 miles south of the Canadian border and accessible via Hwy 11
Booking: Museum walk-in admission available; factory tours require advance booking
Cancellation & Refunds: Not applicable for walk-in museum visits; call ahead for group cancellations
On-Site Extras: Retail store, interactive exhibits, photo ops with vintage Polaris vehicles