August Schell Brewing Company Tour — New Ulm, Minnesota

Discover the August Schell Brewing Company Tour in Minnesota

Located in New Ulm, Minnesota, the August Schell Brewing Company Tour invites visitors inside one of the oldest family-owned breweries in the United States. This guided brewery experience offers a behind-the-scenes look at a working production facility where traditional brewing techniques are combined with modern craft beer innovation.

Why it’s special:
Founded in 1860, Schell’s Brewery is a true operating brewery with deep historical roots. Visitors tour underground aging cellars, historic buildings, and modern brewing areas—experiencing both heritage and active beer production in one of America’s most storied breweries.

History/Story of August Schell Brewing Company

August Schell Brewing Company was founded in 1860 by German immigrant August Schell and has remained family-owned for over six generations. Surviving Prohibition by producing near beer and soft drinks, the brewery went on to become a cornerstone of Minnesota’s craft beer revival. Today, Schell’s is best known for brands like Grain Belt and Firebrick, while continuing to brew beer on its historic New Ulm grounds.

What You’ll See & Do on the August Schell Brewing Company Tour

• Tour an active brewery with historic and modern brewing equipment

• Explore underground beer cellars carved into the hillside

• Learn about traditional German-style brewing techniques

• See fermentation, aging, and packaging operations

• Enjoy guided beer tastings in a historic setting

Hands-On Elements: Guided beer tastings and brewing explanations
Photo/Video Policy: Photography allowed in most areas; restrictions apply in production zones
Souvenirs & Extras: Gift shop with beer, glassware, apparel, and brewery-exclusive merchandise

Pricing of the August Schell Brewing Company Tour

Brewery tours require paid admission.
Pricing varies depending on tour type and tasting inclusions.

Visiting information

Duration: Approximately 60–90 minutes
Format: Guided brewery tour with tasting
Schedule & Seasonality: Tours offered seasonally, with expanded schedules during peak months
Audience: Adults 21+, beer enthusiasts, history lovers, tourists
Accessibility: Limited; historic cellars and buildings include stairs
Safety & Restrictions: Valid government-issued ID required for tastings; 21+ only
Languages: English
Group & Private Visits: Group tours available by reservation
What to Bring/Wear: Comfortable closed-toe shoes; jacket recommended for cellars
Facilities: Taproom, beer garden (seasonal), gift shop, restrooms, parking
Closures & Downtime: Closed select holidays
Working hours: Tours typically offered Tuesday–Saturday between 10:00 AM – 5:00 PM (seasonal schedule)

Nearby

• Hermann Heights Monument

• Minnesota Valley State Recreation Area

• Downtown New Ulm historic district

FAQs About Visiting August Schell Brewing Company

Is Schell’s a working brewery?
Yes. Beer is brewed, aged, and packaged on-site at the New Ulm brewery.

Does the tour include beer tastings?
Yes. Standard tours include guided tastings of Schell’s beers.

Do I need to book tickets in advance?
Advance reservations are recommended, especially during peak season.

Are children allowed on the tour?
The tour experience is designed for adults; age restrictions apply for tastings.

Is the brewery open year-round?
Yes, though tour availability and hours vary seasonally.