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Discover the Milwaukee Pretzel Company Tour in Wisconsin

Get a delicious behind-the-scenes look at how authentic Bavarian-style pretzels are made at the Milwaukee Pretzel Company in Milwaukee, Wisconsin. This guided factory tour walks visitors through the full pretzel-making process—from mixing and fermenting dough to rolling, twisting, dipping, baking, and salting. Along the way, you’ll experience the warm aroma of fresh pretzels and see firsthand how traditional German techniques are brought to life in a modern production facility.

Every ticket includes a fresh, warm 5oz pretzel straight from the oven, making this a flavorful and family-friendly stop for food lovers, brewery tourists, and anyone curious about local manufacturing.

Why it’s special:
Milwaukee Pretzel Company produces genuine Munich-style pretzels using time-honored Bavarian methods and simple, high-quality ingredients—bringing a true taste of Germany to Wisconsin.

History/Story of Milwaukee Pretzel Company

Founded in 2013 by husband-and-wife team Matt and Katie Wessel, Milwaukee Pretzel Company was inspired by the couple’s time living abroad, where they developed a love for authentic German pretzels. Determined to recreate the same flavor and texture back home, they launched the company in Wisconsin and began supplying local restaurants and breweries.

What started as a passion project quickly expanded. Today, the company produces thousands of pretzels daily for restaurants, festivals, sports venues, and retail customers across the country—while still staying true to traditional Bavarian baking techniques.

What You’ll See & Do on the Milwaukee Pretzel Company Tour

Learn how Bavarian pretzel dough is mixed and fermented
Watch bakers roll and twist pretzels on production lines
See pretzels dipped in a traditional alkaline bath for their signature golden crust
Observe large ovens baking soft pretzels to perfection
Experience the smell of warm malt and freshly baked dough throughout the facility
Enjoy a fresh 5oz pretzel included with your ticket
Visit the on-site Pretzel Store for take-home snacks and merchandise

Hands-On Elements: Tasting experience included; select tours may demonstrate shaping techniques (no dough-touch stations).

Photo/Video Policy: Photos are allowed in select designated areas; video recording near production equipment is not permitted.

Souvenirs & Extras: Frozen pretzels, giant Bavarian pretzels, pretzel buns, dips, mustards, gift packs, and branded apparel available in the retail store.

Pricing of Milwaukee Pretzel Company Tour

Public Factory Tour: $13 per person
All tickets must be booked in advance and include one fresh 5oz pretzel.
Group tours are available Monday–Friday by reservation based on production schedule.

Practical Info for Visiting Milwaukee Pretzel Company

Duration: 30–45 minutes
Format: Guided walking tour through active production areas with tasting
Schedule & Seasonality: Public tours offered Thursdays and Fridays year-round; group tours available Monday–Friday depending on production schedule
Working Hours: Public tours operate Thursdays and Fridays between 10:00 AM – 3:00 PM; group tour times scheduled Monday–Friday based on production availability
Audience: Families, foodies, school groups, corporate outings, brewery tourists
Accessibility: Mostly accessible facility with audio equipment available; some areas may have tighter walkways
Safety & Restrictions: Closed-toed shoes required; no jewelry or loose/draping clothing on the production floor; hair nets required
Languages: English
Group & School Visits: Available with advance reservation
What to Bring/Wear: Comfortable closed-toe shoes and secure clothing
Facilities: Retail store, tasting counter, restrooms, on-site parking
Closures & Downtime: Production schedules may vary depending on order volume

Nearby

Lakefront Brewery
Milwaukee Public Market
Historic Third Ward shopping district
Harley-Davidson Museum

FAQs About Visiting the Milwaukee Pretzel Company

Do I need to book in advance for the Milwaukee pretzel tour?
Yes. All public tour tickets must be booked in advance, and walk-ins are not guaranteed entry.

What’s included with my $13 ticket?
Each ticket includes a guided factory tour and one fresh, 5oz Bavarian-style pretzel.

Are there specific dress requirements for the production floor?
Yes. Closed-toed shoes are required, and guests may not wear jewelry or loose/draping clothing. Hair nets are provided and must be worn.

Are tours offered every day in Milwaukee?
Public tours are offered Thursdays and Fridays year-round. Group tours can be scheduled Monday through Friday depending on production.

Can I buy giant pretzels or frozen pretzels to take home?
Yes. The on-site retail store sells giant pretzels, frozen pretzels, pretzel buns, dips, mustards, and branded merchandise.