Mepps Fishing Lure Factory Tour — Antigo, Wisconsin

Discover the Mepps Fishing Lure Factory Tour in Wisconsin

Visit the Mepps Fishing Lure Factory in Antigo, Wisconsin, and see how some of the world’s most iconic fishing lures are handcrafted. From precision blade stamping to hand-tied dressing, this tour offers a rare look at the craftsmanship behind Mepps spinners—used by anglers across the globe for over 80 years.
Why it’s special:
Mepps is one of the few U.S. fishing tackle manufacturers that still hand-assembles lures, giving visitors a front-row view of traditional lure-making in action.

History/Story of Mepps

Mepps (Manufacturier d’Engins de Précision pour la Pêche Sportive) was founded in France in the 1930s, but its American story began when Todd Sheldon brought the first Mepps spinner to Antigo in 1951. The lure quickly gained fame for its unmatched performance, and Antigo became the U.S. headquarters where millions of lures are still crafted by hand every year.

What You’ll See & Do at the Mepps Factory Tour

• Watch staff assemble Mepps lures by hand, including hook dressing and blade attachment

• Learn how lure components such as blades, bodies, and hooks are sourced and crafted

• See precision equipment used for stamping, bending, and finishing spinner blades

• Walk through displays highlighting Mepps history, patented designs, and legendary fish catches

• Visit the Mepps Outlet Store for exclusive gear, discontinued items, and specials

Hands-On Elements: View and handle sample components; try assembling a simple lure during special events (availability varies).
Photo/Video Policy: Photography allowed in most areas; restrictions may apply near certain machinery.
Souvenirs & Extras: Lure kits, apparel, limited-edition spinners, clearance lures, fishing accessories.

Pricing of the Mepps Factory Tour

• Public Tour: Free (reservation required)

• Special Group Tours/Events: May have additional fees depending on program

Practical Info for Visiting Mepps

Duration: 45–60 minutes
Format: Guided walking tour through production areas
Schedule & Seasonality: Tours offered by appointment, typically on weekdays
Working Hours: Monday–Friday 7:30 AM–4:00 PM
Audience: Anglers, families, hobbyists, fishing clubs, school groups
Accessibility: Factory aisles accessible; some areas may have limited space
Safety & Restrictions:

• Closed-toe shoes required

• Must remain in marked visitor areas

• Children must be supervised
  Languages: English
  Group & School Visits: Large groups and fishing clubs welcome; reservations required
  What to Bring/Wear: Comfortable shoes, curiosity for fishing tackle
  Facilities: Restroom, outlet store, parking
  Closures & Downtime: Closed weekends and holidays; manufacturing schedules may affect tour availability

Nearby

• Langlade County Historical Society Museum – local history and exhibits

• Antigo Lake Park – fishing, trails, and scenic recreation

• Kettlebowl Ski Area – small community ski hill (seasonal)

FAQs About Visiting Mepps

Do I need a reservation?
Yes—tours are appointment-only and must be scheduled ahead of time.

Can I watch lures being made in real time?
Yes—visitors typically see active lure assembly and component work on weekdays.

Is the tour suitable for children?
It is family-friendly, but young children must stay close to adults due to machinery.

Is there a store on-site?
Yes—the Mepps Outlet Store offers exclusive products, deals, and fishing gear.

Can I take pictures during the tour?
Photography is permitted in most areas unless restricted by staff.